ROC NATION

Marketing & Operations Manager
2019-2021

I spearheaded the alignment of digital marketing strategies with overall marketing objectives, brand positioning, and artist development goals by collaborating with artists, management teams, and internal stakeholders. Additionally, I successfully orchestrated impactful digital marketing activations by coordinating with external agencies, vendors, and influencers, encompassing influencer partnerships, playlist placements, and exclusive content releases.

To ensure a cohesive and compelling brand presence, I managed content creators and video production teams, overseeing the development of captivating marketing assets like social media content and website materials, staying true to the artist's aesthetics and maintaining consistent brand messaging.